It may be better to have a simple title, rather than a complicated or confusing one.The title is the first thing the reader will see on your blog, so make it attention grabbing. If you are stuck on a title, try to narrow down the title so it is specific to the blog post.
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But you may want to give them information on how to adjust their approach to social media to be more business-savvy.Ĭome up with a title. If the majority of your readers are Millennials looking to start their own business, you probably don’t need to provide information about how to use social media.
It’s also important to think about the information your readers already have. Are you providing information to your readers/buyers? Are you trying to persuade them to buy a certain product? X Research source For a business or marketing blog, think about what your readers expect from your blog. Above all, you want to avoid confusing or boring the reader. Though business blogs or marketing blogs may be a bit more formal, they should still have a conversational tone. But you may need to include references, a glossary, or explanations to ensure your readers can follow along. If you are writing for a personal blog that is meant for a larger audience, you can still write casually and honestly. X Research source The reader wants to feel like they are getting to know you, so don’t be afraid to put your unique voice front and center. Avoid jargon, complicated sentences, or cliches. Write like you are chatting with a close friend or family member. Treat a personal blog like a conversation. You also won’t need to explain that Toby is your 4 year old son or Baxter is your cat. 
If you are writing for a personal blog meant for only close friends and family, you can likely be as honest or casual as you’d like.The language you use and the style of your writing will shift based on who you are writing the blog post for. Consider who you’re writing to, or your audience.
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